Wedding Belles of Four Oaks (Wedding Belles UK Ltd)
72 Walsall Road, Sutton Coldfield, B74 4QY
Tel: 0121 323 4033
Email: weddingbellesoffouroaks@gmail.com
Last updated: July 2026
Wedding Belles of Four Oaks is a bridal boutique based in Sutton Coldfield, West Midlands, operated by Wedding Belles (UK) Ltd. We are committed to protecting your personal data and being transparent about how we use it. This policy applies when you visit or browse our website at weddingbellesbridal.co.uk and when you purchase products from us in store.
If you have any questions about this policy, please contact us at weddingbellesoffouroaks@gmail.com
We use your name and contact details to:
We keep a record of conversations we have had with you (for example by phone or email) so that we can provide you with the best possible customer service if you contact us in the future.
When you visit our website, we may collect your IP address, device type, and information about how you use our site, including pages visited, date and duration of your visit. This helps us protect our site, improve its functionality, and set appropriate defaults for you. This browsing data may be aggregated and used anonymously.
If you choose to link your social media accounts to us, this allows us to provide relevant recommendations and makes it easier for you to interact with us.
If you participate in any of our promotions, competitions or surveys, we will use your details to administer these activities.
Please note: you are not obliged to provide your personal data to us. However, if you choose not to, we may not be able to provide you with our full service or a fully tailored experience. You always have the right to change your mind and withdraw your consent at any point.
We also anonymise and aggregate personal data (so it cannot identify you individually) and use it for research, data analysis, and improving our website. We may share this anonymised information with third parties.
We use Bridal Live to manage appointment bookings. When you book an appointment, your name, contact details, and appointment preferences are stored within Bridal Live’s booking system. Bridal Live acts as a data processor on our behalf. The legal basis for this processing is Art. 6(1)(b) GDPR — processing necessary for the performance of a contract or to take steps at your request prior to entering a contract. For full details of how Bridal Live handles your data, please refer to their privacy policy at bridal.live.
Our website uses Chatway to provide a live chat function. If you use the chat widget, any information you share (such as your name, email address, or enquiry details) will be processed by Chatway on our behalf. Chatway acts as a data processor. The legal basis for this processing is Art. 6(1)(f) GDPR — our legitimate interest in responding to visitor enquiries promptly. For full details of how Chatway handles your data, please refer to their privacy policy at chatway.app.
Cookies are small files downloaded onto your device when you visit a website. They allow the site to recognise your device and help your browser navigate by remembering settings or preferences from earlier visits. Cookies do not harm your device. For more information about cookies generally, visit allaboutcookies.org.
We use cookies on this website for the following main purposes:
We do not use cookies to collect personal information such as your name, address, or payment details.
Most browsers automatically accept cookies. By using and browsing this website, you consent to cookies being used in accordance with this policy. If you do not consent, you should either adjust your browser settings to refuse cookies or refrain from using the website.
To manage the cookies and similar technologies used on this site (including tracking pixels and web beacons) and related consents, we use the consent tool Real Cookie Banner. Details on how Real Cookie Banner works can be found at https://devowl.io/rcb/data-processing/.
The legal basis for the processing of personal data in this context is Art. 6(1)(c) GDPR and Art. 6(1)(f) GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents. The provision of personal data in this context is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide this personal data. If you do not provide it, we will not be able to manage your cookie consents.
We use Google Analytics (via Google Site Kit) to understand how visitors use our website. This data is anonymised and aggregated — we cannot identify you personally from it. The legal basis for this processing is Art. 6(1)(f) GDPR — our legitimate interest in understanding and improving our website. For details of how Google handles data, please refer to Google’s privacy policy at policies.google.com/privacy.
If you have opted in and consented to receive marketing messages from us, we will send you information via email and text to keep you up to date with new promotions and products.
You can stop receiving marketing messages at any time by:
Please allow up to 48 hours for our systems to be updated after you opt out. Stopping marketing messages will not stop service communications such as appointment confirmations or order updates.
We will never sell your personal data to third parties. There are however circumstances where it is necessary to share your data in order to deliver our services. The categories of third parties we may share data with are:
In all cases we provide third parties only with the data necessary to perform the specific duties assigned to them, and we take all reasonable steps to ensure that data is used exclusively for the purposes we have specified and in compliance with applicable data protection law.
Good catches — here are the two additional sections to add. Slot Vimeo in after the Google Analytics section, and Wordfence after that:
Our website embeds video content hosted by Vimeo or Youtube. When you view a page containing an embedded Vimeo video, Vimeo may collect information about your visit, including your IP address and browsing behaviour, in accordance with their own privacy policy. We have no control over Vimeo’s data collection practices. The legal basis for this processing is Art. 6(1)(f) GDPR — our legitimate interest in providing engaging visual content about our dress collections. For full details of how Vimeo handles your data, please refer to Vimeo’s privacy policy at vimeo.com/privacy.
To protect our website and visitors from malicious activity, we use Wordfence Security. Wordfence may process certain technical data including your IP address and browsing behaviour on our site for the purposes of firewall protection, malware scanning, and login security. This data is processed by Defiant Inc., the company behind Wordfence, who act as a data processor on our behalf. The legal basis for this processing is Art. 6(1)(f) GDPR — our legitimate interest in maintaining the security and integrity of our website. For full details, please refer to Wordfence’s privacy policy at wordfence.com/privacy-policy/.
Our website uses Adobe Fonts (also known as Typekit) to display custom typography. When you visit our website, your browser may connect to Adobe’s servers to load these fonts, which may result in Adobe collecting certain technical data including your IP address. Adobe acts as a data processor in this context. The legal basis for this processing is Art. 6(1)(f) GDPR — our legitimate interest in presenting our website in a consistent and brand-appropriate visual style. For full details of how Adobe handles your data, please refer to Adobe’s privacy policy at adobe.com/privacy/policy.html.
Our website may contain links or references to third-party websites and services. If you access these, please be aware that they are governed by their own privacy policies and are not covered by this document. We accept no responsibility for third-party content or privacy practices.
We employ appropriate security measures to protect your personal data from unauthorised access, unlawful processing, accidental loss, destruction, and damage. Please be aware that the transmission of data over Wi-Fi or cellular networks may not be completely secure and we cannot guarantee the security of data transmitted to us via our website.
We will store your personal data securely for the duration of our relationship with you and for 6 months after the date goods or services are provided. Enquiry and contact data is retained for up to 3 years from the date of last contact. We may retain some data for longer if required to meet legal or regulatory obligations, resolve disputes, prevent fraud, or enforce our terms and conditions.
Under UK GDPR you have the right to:
To exercise any of these rights or if you have a complaint or question, please contact us at weddingbellesoffouroaks@gmail.com or write to us at 72 Walsall Road, Sutton Coldfield, B74 4QY.
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
This Privacy Policy may be updated from time to time to reflect changes in legal requirements or our data processing procedures. The date at the top of this page will always show the most recent version. If significant changes are made, we will contact you at the email address you have provided before you continue to use our service.