When it comes to wedding dresses, why settle on just one look?
Fashion creator Alex Collins, better known to her followers as Alexxcoll, embraced three completely different bridal styles for her wedding – and honestly, we can see why.
From a breathtaking bespoke lace gown to a romantic lace-and-satin look, followed by the sleek satin dress she revealed she had panic-bought just hours before saying “I do”, each outfit had its own personality.
And one beautiful detail ties all three looks together: Emma Beaumont designed them especially for Alex.
If you’ve been searching for the perfect Alex Collins wedding dress for inspiration, her bridal wardrobe is full of ideas for everything from a classic fairytale moment to something a little more modern.
WHO MADE ALEXXCOLL WEDDING DRESSES?
Alex’s three wedding dresses were all designed specifically for her by Emma Beaumont.
Her first gown was the ultimate dream dress, with Alex describing it simply as “the dress of my dreams”.
And it’s easy to see why.
The romantic gown features intricate floral lace, sheer sleeves and a beautifully structured bodice before opening out into a full, sweeping skirt and dramatic train.
It’s feminine, elegant and wonderfully romantic, with the delicate lace adding softness while the dramatic silhouette brings the wow factor.
This is the kind of dress that feels made for a grand entrance – the sort of gown that makes everyone turn around as you walk down the aisle.
Although Alex’s gown was bespoke, you can still capture that same romantic feel with the right silhouette, lace and detailing.
A ROMANTIC LACE AND SATIN SECOND LOOK
Alex’s second bridal look couldn’t have been more different – but it is just as gorgeous.
A sheer lace top covered in delicate floral embroidery and subtle sparkle paired with a sleek satin skirt created a beautiful balance of soft and structured.
The high neckline and pretty sleeves add a hint of vintage romance, while the clean satin skirt keeps it fresh and modern.
And then there’s the bow.
The statement bow adds a gorgeous finishing touch, giving the outfit a fashion-forward feel without taking away from its elegance.
If you’re torn between traditional bridal lace and a more contemporary style, this is a lovely way to have both.
Think romantic textures on top, clean satin below and just enough detail to make the whole look feel special.
THE DRESS ALEXXCOLL PANIC-BOUGHT HOURS BEFORE SAYING “I DO”
Then came the unexpected one.
Alex revealed on TikTok that she panic-bought her final dress just hours before saying “I do.”
Her caption said:
“POV: I panic-bought this dress just hours before saying ‘I do’. And it was the best decision.”
And we have to agree.
The dress is effortlessly elegant, with a strapless bodice, delicate button detailing and a fluid satin skirt.
Compared with her dramatic first gown, this look is much simpler – and that’s exactly what makes it work.
The satin catches the light beautifully, while the clean silhouette lets the dress speak for itself.
It’s proof that your dream wedding look doesn’t always have to be covered in lace, embellishment, or layers of detail. Sometimes, less really is more.
FOUR WEDDING BELLES DRESSES TO INSPIRE YOUR OWN BRIDAL LOOK
Love Alex’s style but want to make it your own?
We’ve picked out four dresses from the Wedding Belles collection that capture some of the details we love most about her three bridal looks.
They aren’t exact copies of Alex’s bespoke gowns – and that’s the beauty of it. Think of them as inspiration for creating your own version of the look.

AMALIA BY MILLA NOVA
If Alex’s dramatic first gown has stolen your heart, Amalia by Milla Nova is one to look at.
The beautiful Chantilly-lace gown has a structured bodice that defines the waist before flowing into a softly flared skirt.
The intricate lace gives it that romantic, feminine feel, while the silhouette keeps it elegant and timeless.
It’s a gorgeous choice if you’re dreaming of a classic bridal look with a modern edge.
Wedding Belles currently lists Amalia at a guide price of £2,500–£3,000.

SCARLETT BY ESSENSE OF AUSTRALIA
If it’s Alex’s lace-and-satin second look you’re drawn to, take a look at Scarlett by Essense of Australia.
Floral lace meets a structured bodice and full Mikado skirt, while the statement bow adds a touch of drama.
It’s romantic without feeling overly traditional and makes a beautiful choice for a bride who wants a gown that feels both timeless and fashion-forward.
Wedding Belles currently lists Scarlett at a guide price of £1,700–£2,000.

LUMI BY ESSENSE OF AUSTRALIA
For brides who love the simplicity of Alex’s final satin look, Lumi by Essense of Australia could be the one.
The strapless design features a softly structured bodice, basque waist and full skirt, creating a beautifully polished silhouette.
It’s understated but far from boring – perfect if you want your dress to feel elegant, modern and effortlessly chic.

ELARA BY MILLA NOVA
And if you can’t resist a statement bow, Elara by Milla Nova deserves a place on your shortlist.
This striking A-line gown combines a structured corset bodice with a full, beautifully gathered skirt, while two oversized Mikado bows at the waist add a playful, fashion-forward finish.
The clean lines give it a modern feel, while the dramatic bows bring plenty of personality – making it a gorgeous option if that standout detail from Alex’s bridal look caught your eye.
Wedding Belles currently lists Elara at a guide price of £2,500–£3,000.
THREE LOOKS, ENDLESS BRIDAL INSPIRATION
What we love about Alex’s wedding wardrobe is that there isn’t one single definition of what a bridal look should be.
Her bespoke Emma Beaumont gown is all about romance, lace, and drama. Her second look brings together delicate lace, sleek satin, and a statement bow, while her final dress proves just how beautiful a simple satin silhouette can be.
So, whether you’re dreaming of a fairytale gown, falling for modern satin or looking for a way to add a little personality to your bridal look, there’s plenty to take inspiration from.
And if you’ve been searching for an Alex McColl wedding dress, the three looks offer plenty of ideas – from dramatic lace and sculptural satin to statement bows and beautifully simple silhouettes.
After all, your wedding dress doesn’t have to look like anyone else’s.
It just has to make you feel like you.
